The Fine Print

OK, as there always is, there's some fine print that the service fails to point out to you in its web site, namely this print that is hidden behind a link innocuously entitled "Billing Details."

Continuous service rates apply to credit/debit card payments only. All amounts are billed in U.S. dollars at the beginning of each renewal period and will appear on your credit card statement as 'wmv Match.com.' Your Match.com subscription will be automatically extended for successive renewal periods of the same duration as the subscription term originally selected at the then-current non-promotional subscription rate. To change or resign your subscription at any time, go to Account Settings. If you resign, you'll enjoy subscription benefits until the end of your then-current subscription term; your subscription won't be renewed after that term expires. However, you won't be eligible for a prorated refund of any portion of the subscription fees paid.

Despite this, the practice of Match.com deceives and fools people into believing that they are getting a "one month" or "six month" service, not an automatic renewal after each period, which is a true money-making boon to Match.com.