The Complaint

And, along with the letter to Match.com, I attached the Complaint I made to the Minnesota Attorney General. Here's the language of that Complaint:

Match.com, through its parent company InterActiveCorp, operates an online dating service. Match.com advertises a “one month trial” program whereby the user can use the site's services for one month, for a charge of $29.99. Hidden in its terms of service for the site is a provision that provides for an "automatic" renewal each month of the service, for an additional $29.99 each month. Other users of the service are charged for automatic renewals for different periods--e.g., for a three month or six month service period. The practice ultimately deceives consumers into believing that they have only paid for a "trial period" or for a "three month period" when in fact they are charged additional and perpetual services at the end of the initial period. Match.com does not adequately inform consumers of these charges, nor does it inform consumers in advance of the additional charges. Such practices are deceptive under Minn. Stat. Sec 325D.44, in that they confuse and mislead the consumer.